PRIVACY POLICY

Privacy Policy

Effective Date: [10/11/24]
Last Updated: 10/11/24]

At Esteem Biomechanics ("we," "us," or "our"), we are committed to safeguarding your privacy and ensuring the confidentiality and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you visit our website, esteembiomechanics.com (the “Site”), or engage with our services. This policy also explains your rights regarding your personal data and how you can exercise those rights.

We understand the importance of transparency, and this policy provides a detailed overview of how your information is handled. Please read it carefully. If you disagree with any of the terms, please do not use our Site.

1. Information We Collect

We collect various types of information from users to provide and improve our services. These include:

a) Personal Data You Provide Voluntarily

You may provide us with personal data when interacting with the Site or using our services, such as:

  • Contact Information: Name, email address, phone number, and physical address when you contact us, register for events, book services, or sign up for newsletters.

  • Payment Information: When you make a purchase or book a service, you may provide your payment details (which are processed by third-party services such as Stripe or PayPal). We do not store your payment information directly.

  • Account Information: If you create an account on our Site, you will provide login credentials such as username and password.

  • Correspondence: Any communications, including email or form submissions, are collected when you contact us directly.

b) Automatically Collected Data

When you interact with our Site, certain information is collected automatically by our hosting platform, Squarespace, and analytics providers. This includes:

  • Usage Data: Your IP address, browser type, device information, operating system, referring URLs, and details of your browsing actions, such as pages viewed and time spent on the Site.

  • Device and Log Data: Information related to your device and access logs that help us understand how the Site is accessed and used.

  • Cookies and Tracking Technologies: Cookies, beacons, and similar technologies collect data about your interaction with the Site. These small data files help enhance your browsing experience and provide essential functionalities.

c) Analytics Data

Squarespace provides us with analytics tools that track and report on user activity. This data helps us understand how users engage with the Site and allows us to improve performance. Information gathered through these tools includes:

  • Total number of visitors and their geographic locations.

  • Device types, browser versions, and system settings.

  • Behavior metrics such as time on page, pages viewed, and traffic source.

For more details, refer to Squarespace’s Privacy Policy and Cookie Policy.

2. How We Use Your Information

We use the information we collect to provide and improve our services, enhance your experience on the Site, and ensure smooth operation. Specifically, we use your data in the following ways:

a) Provision of Services

We use your personal data to:

  • Schedule appointments, consultations, or services requested by you.

  • Manage event registrations and bookings.

  • Process payments through third-party payment processors such as Stripe or PayPal.

b) Communication

We use your contact information to:

  • Send you important updates regarding your account, services, or changes to our policies.

  • Respond to inquiries, questions, or support requests.

  • Send marketing communications, such as newsletters or promotional offers, only if you have opted in. You can opt out at any time by following the "unsubscribe" instructions.

c) Site Performance and Analytics

We use analytics and automatically collected data to:

  • Monitor and analyze trends, usage, and activity on the Site.

  • Improve the functionality, design, and user experience of the Site.

  • Personalize your experience by showing content relevant to your location or browsing behavior.

d) Compliance and Legal Obligations

We may use your information to comply with legal requirements, enforce our terms of service, and protect our rights or the rights of others. This may include:

  • Responding to legal requests or court orders.

  • Investigating fraud, security breaches, or other unlawful activities.

3. Disclosure of Your Information

We may disclose your personal data to the following entities under specific circumstances:

a) Third-Party Service Providers

We work with third parties to help operate our Site and provide services to you. These trusted partners include:

  • Hosting Provider (Squarespace): Squarespace hosts our Site and may have access to automatically collected data (e.g., cookies, usage data) to ensure the Site functions correctly and for analytical purposes.

  • Payment Processors (Stripe, PayPal): To process payments securely, we share your payment data with third-party payment processors. We do not store your credit card information on our servers.

  • Email Marketing Services (e.g., twillio , mailgun, godaddy etc…): If you subscribe to our newsletter, your email address will be shared with our email marketing service provider to send communications.

b) Legal and Compliance Obligations

We may disclose your data to government authorities or legal entities when:

  • We are required by law or legal process (such as subpoenas, court orders, or government requests).

  • It is necessary to protect our rights, property, or safety, or that of others.

c) Business Transfers

If Esteem Biomechanics undergoes a merger, acquisition, or sale of assets, your personal data may be transferred to the new owners or entity. We will notify you of any such transfer and the new policies that apply.

4. Cookies and Tracking Technologies

Cookies are small files placed on your device that allow us to recognize your browser and track your interactions with the Site. We use cookies for the following purposes:

  • Essential Cookies: Necessary for the basic functionality of the Site (e.g., logging in, navigating the Site).

  • Analytics Cookies: Help us track visitor behavior and measure the performance of the Site.

  • Marketing Cookies: Used to deliver personalized content and targeted advertising based on your browsing history.

You can manage your cookie preferences or opt-out of certain cookies through your browser settings. However, disabling cookies may affect your ability to use certain features on the Site.

For detailed information about how Squarespace uses cookies, please refer to their Cookie Policy.

5. Security of Your Information

We take your data security seriously and employ reasonable physical, electronic, and administrative measures to protect your personal information from unauthorized access, disclosure, or loss. This includes:

  • SSL Encryption: We use Secure Sockets Layer (SSL) encryption to protect the transmission of data, including payment details, between your browser and our Site.

  • Access Controls: We limit access to personal data to authorized personnel only.

  • Data Backups: Regular backups are taken to protect against data loss.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our Site at your own risk.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. The retention period depends on the nature of the information and the context in which it was collected:

  • Contact Information: Retained until you unsubscribe from our communications or request deletion.

  • Payment Information: Retained only as long as necessary to complete transactions and for legal or auditing purposes.

  • Automatically Collected Data: Retained for analytics and site performance monitoring.

You may request that we delete your personal data at any time, subject to legal obligations.

7. Your Data Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: Request access to the personal data we hold about you.

  • Right to Rectification: Request corrections to inaccurate or incomplete data.

  • Right to Deletion (Right to be Forgotten): Request that we delete your personal data in certain circumstances.

  • Right to Restriction: Request that we limit the processing of your personal data.

  • Right to Data Portability: Request a copy of your data in a structured, machine-readable format.

  • Right to Object: Object to the processing of your personal data, including for marketing purposes.

To exercise these rights, contact us at [neil@esteembiomechanics.com]. We will respond to your request in accordance with applicable laws.

8. International Data Transfers

Our Site is operated from the United States. If you are located outside the U.S., your personal data may be transferred to, and processed in, the U.S. or other jurisdictions. By using our Site, you consent to such transfers.

We ensure that such transfers are made in compliance with applicable data protection laws and that appropriate safeguards are in place to protect your data.

9. Children's Privacy

Our services are not intended for children under the age of 16, and we do not knowingly collect personal data from minors. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to delete that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically to stay informed of any updates.


Since you are based in New Jersey, there are specific state and federal privacy laws that might apply to your business, such as the New Jersey Consumer Fraud Act (CFA) and U.S. federal privacy regulations like California Consumer Privacy Act (CCPA) (if you engage with California residents) and General Data Protection Regulation (GDPR) (if you serve European Union (EU) residents). New Jersey itself does not have a specific data privacy law equivalent to CCPA, but it is advisable to incorporate some best practices to comply with potential future privacy laws and ensure full transparency.

Here are some additional considerations you might want to add to your Privacy Policy given your location and applicable laws:


New Jersey Privacy and Consumer Protection Rights

Residents of New Jersey are entitled to certain protections under state laws regarding privacy and consumer protection, including the New Jersey Consumer Fraud Act (CFA). Esteem Biomechanics is committed to complying with all applicable New Jersey state laws regarding the protection of your personal information.

  • Personal Information Security: We take reasonable steps to safeguard your personal information, including your name, address, email, and any payment data collected through our Site.

  • Consumer Protection Rights: New Jersey residents have the right to fair business practices and protection against deceptive or fraudulent practices. If you believe your data has been mishandled or your consumer rights have been violated, you can file a complaint with the New Jersey Division of Consumer Affairs.


11. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data handling practices, please contact us at:

Esteem Biomechanics
Email: [neil@esteembiomechanics.com]
Phone: [201-637-9833]
Address: [171 Franklin Turnpike Waldwick NJ, 07463]